Rob Jonas has been appointed the incoming Chief Government Officer of P-MRC Knowledge, which mixes MRC Knowledge (previously Nielsen Music), Alpha Knowledge and Selection Enterprise Intelligence.
P-MRC Knowledge serves greater than 750 manufacturers with world music and leisure consumption knowledge, in addition to evaluation of shopper habits and developments.
Jonas will be part of P-MRC Knowledge’s Los Angeles HQ with a remit to unify and broaden the corporate’s portfolio of information merchandise, in addition to creating elevated worth for patrons and companions, and solidifying P-MRC Knowledge’s position as “the authoritative, impartial knowledge firm for the music and leisure industries”.
Shaped in October 2020, P-MRC Knowledge powers the Billboard and Rolling Stone charts. It’s collectively owned by Penske Media Company (PMC) and MRC.
Rob Jonas most just lately served as Chief Income Officer (CRO) at enterprise knowledge firm Foursquare, the place he was liable for all gross sales, partnerships, enterprise growth and worldwide markets throughout the corporate’s full product portfolio.
“Rob brings power as an operator in high-growth organizations and has a confirmed monitor file of scaling product and buyer centric companies, he’s extremely entrepreneurial and revolutionary, and might be an incredible asset as we glance to develop and totally optimize the enterprise,” stated PMC CEO Jay Penske and MRC Co-CEO’s Asif Satchu and Modi Wiczyk.
Jonas commented: “Wealthy and correct knowledge is the indispensable enabler for resolution making and progress on this and each trade, and together with systemic modifications in how we devour music, TV, movie and different types of leisure, P-MRC Knowledge is uniquely positioned. I’m honored to convey my expertise to this group and to associate with trade innovators PMC and MRC.”
“Wealthy and correct knowledge is the indispensable enabler for resolution making and progress on this and each trade, and together with systemic modifications in how we devour music, TV, movie and different types of leisure, P-MRC Knowledge is uniquely positioned.”
In March 2020, Jonas joined Foursquare by means of a merger with Factual, an trade innovator in geospatial knowledge, the place he held the identical position, and subsequently spent 12 months finishing integration of the go-to-market groups.
The UK-born exec has beforehand held roles as World CRO at PubMatic, Vice President and Managing Director of EMEA at InMobi and Director of Strategic Partnerships at Google in Europe, in addition to numerous industrial and technical roles with Yahoo!, idealab! and IBM.
P-MRC Knowledge is comprised of:
- MRC Knowledge, a number one world supplier of information and analytics to the leisure and music trade and shoppers, established in 2019 by means of the acquisition of Nielsen Music. MRC Knowledge providers all digital service suppliers (DSPs), labels, airplay, and music retailers, and is the unique knowledge supplier to the Billboard charts. Its merchandise embrace Music Join, Broadcast Knowledge Methods (BDS) and Music360.
- Alpha Knowledge, previously generally known as BuzzAngle, a music-analytics device and daily-reporting service. Alpha Knowledge+, the subscription device and repair, is broadly utilized by the music trade for its charts, highly effective filter units and world enterprise knowledge options. Alpha Knowledge powers the Rolling Stone charts, which launched in July 2019.
- Selection Enterprise Intelligence (VBI), which gives the leisure trade with metadata for filmed content material throughout the globe. VBI contains Selection Perception and Vscore.
PMC and MRC beforehand introduced the formation of P-MRC Holdings, a three way partnership that owns The Hollywood Reporter, Selection, Rolling Stone, Billboard, and Vibe. P-MRC Holdings is a associate in Music Business Worldwide.
PMC and MRC have additionally introduced a separate content material partnership to provide tv, movie and different codecs, whereby MRC will entry the mental property throughout the portfolio of PMRC manufacturers.Music Enterprise Worldwide