Pedestrians stroll previous a Xiaomi Corp. retailer and a Samsung Electronics Co. retailer in Mumbai, India.
Dhiraj Singh | Bloomberg | Getty Photographs
Smartphone makers shipped about 32.4 million units in India between April and June, in keeping with analysis agency Canalys.
That was about 13% fewer handsets shipped in contrast with the earlier three months. A devastating second wave of Covid-19 in India between February and Might prompted regional lockdowns and created financial disruption that finally stifled smartphone demand.
“Smartphone distributors in India had assumed Covid-19 wouldn’t return, and several other deliberate to put money into infrastructure for branded shops and partnerships with third-party offline channels,” Sanyam Chaurasia, an analyst at Canalys, stated in a press release. “However as soon as once more they had been rapidly compelled to pivot to a web based technique.”
On a yearly foundation, smartphone shipments jumped 87% as India was below a strict nationwide lockdown for a lot of the April-June interval final yr.
Xiaomi remained on high, holding 29% share in one of many world’s fastest-growing smartphone markets, in keeping with Canalys. The Chinese language smartphone maker, which recently overtook Apple to become second globally, shipped 9.5 million units in India.
Its on-line gross sales obtained a lift from the Redmi Word 10 sequence, Canalys stated in its report.
Samsung held on to second place with a 17% share of the Indian market. It shipped 5.5 million units between April and June, barely edging out Vivo’s 5.4 million items.
Vivo, Realme and Oppo rounded up the highest 5, with greater than 14 million units shipped in complete, as Chinese language distributors maintained their dominance of the Indian smartphone market. They constructed their presence over time by promoting comparatively high-quality smartphones at extra reasonably priced costs in contrast with the premium units from Samsung and Apple.
Canalys stated indicators of a restoration available in the market emerged towards the tip of the second quarter attributable to a lift in client confidence from India’s aggressive vaccine push in key areas. The analysis agency expects a rebound within the second half of the yr as manufacturers develop their promotional actions and launch new units.
“However the second half won’t see a surge in pent-up demand like final yr. The specter of a 3rd wave nonetheless looms in India, however as citizen habits and industrial operations proceed to adapt to pandemic situations, its affect ought to be minimal,” Chaurasia stated.
Smartphone makers will doubtless additionally face challenges together with growing prices, restricted provide of components — comparable to reminiscence chips — rising transport costs and a troublesome financial surroundings, in keeping with the analysis agency.
Chaurasia defined that the scarcity of parts provides to the danger of regional de-prioritization, the place the smartphone makers could look to allocate their restricted provides of units to extra profitable, high-end markets.