In slightly below two years, Brooke Monk has amassed over 16 million followers on the social media platform TikTok. However, chatting with CNBC, she mentioned that it was by no means her intention to succeed in influencer standing.
Monk put up her first TikTok publish in September 2019 and since then she’s gained 16.1 million followers and 1.2 billion likes on her movies.
The 18-year-old U.S. influencer informed CNBC on the newest episode of “Marketing Media Money” that it was by no means her intention to draw a whole lot of followers or turn into well-known, however extra about the truth that she actually loved making content material for social media.
“I really like having an viewers, I really like studying individuals’s feedback, I really like interacting with individuals,” Monk mentioned, explaining that the facet of not understanding everybody on-line nearly motivated her to publish extra as a result of she liked seeing the suggestions.
Monk believed the key to creating in style content material on a platform like TikTok was to make the posts about issues that individuals can relate to, “like little mundane issues that everybody’s skilled of their life.”
She additionally mentioned it was key for influencers to hearken to suggestions from their viewers, in addition to being constructive and uplifting on social media.
“I really feel like nearly all of audiences begin to really feel disconnected from their influencers after they get too huge after which they do not actually care about their viewers anymore,” Monk mentioned.
Monk believed it was essential that manufacturers did not change an influencer’s type. In any other case she mentioned it may make the content material look sponsored, like a “face holding a product,” which may see the influencer’s reputation begin to fade.
She believed manufacturers would work with influencers much more sooner or later “as a result of audiences really feel extra linked to an influencer, in the event that they see their every day life and so they’re simply watching their content material, versus celebrities and even commercials or infomercials.”
TikTok’s reputation has exploded amid the pandemic. As of June 2020, TikTok’s total number of U.S. month active users had jumped to more than 91 million, up from 27 million in 2019.
Monk mentioned that she realized she had turn into an influencer when individuals began asking her about what hair and make-up merchandise she used.
Monk has not disclosed her earnings. In accordance with recent data from music licensing platform Lickd.co, to make $100,000 a 12 months on TikTok, a person would want to have a minimal of 10,000 subscribers, or followers and get greater than 270 million clip views a 12 months.
When it comes to how Monk finds the manufacturers that characteristic in her TikToks, she mentioned that corporations truly get in contact along with her more often than not.
As for the way she promotes merchandise in her posts, Monk mentioned that if she has inventive freedom then she tries to include it into a bit of common content material she would already produce. But when not, she follows what the “model’s comfy with.” Nonetheless, Monk harassed that she will not sponsor a product if she does not prefer it.